Hi! I’m Fatima, a user experience designer, currently based in
San Diego, California.

MY PORTFOLIO

USER RESEARCH • UX DESIGN • UI DESIGN • USER TESTING

AskLily uses artificial intelligence and machine learning technology to deliver a personalized ecommerce experience. I led the design and usability testing of the web platform as the business adopted a B2B model.

DISCOVERY • RESEARCH • UX DESIGN • UI DESIGN • USER TESTING

This location-based app helps retired travelers discover and visit local artisans on their travels to Morocco. It uses a mobile phone’s built-in GPS module to identify the users location and generate search results of nearby artisans.

MAP • SKETCH • DECIDE • PROTOTYPE • TEST

The goal of this site is to help city dwellers find the perfect dog to adopt based on their unique needs.