Hi! I’m Fatima, a user experience designer, currently based in
San Diego, California.
USER RESEARCH • UX DESIGN • UI DESIGN • USER TESTING
AskLily uses artificial intelligence and machine learning technology to deliver a personalized ecommerce experience. I led the design and usability testing of the web platform as the business adopted a B2B model.
DISCOVERY • RESEARCH • UX DESIGN • UI DESIGN • USER TESTING